想要从上级管理者和其他团队得到认可与支持、获取资源总是一件有挑战的事情。毕竟对于他们而言，我们是缺乏甚至是没有权力可以运用的，说服他们是必由之路，但准备好了满满的辞藻，结果却让人失望郁闷。其中缘由其实也很简单，有些是别人听不懂，有些则是别人不愿意听。并不是你说的越多，效果就越好的。俗话说，少就是多。话不在多少，在点子上最重要。
Obtaining support and resources from superiors and other teams is always challenging because we lack or have limited authority, and consequently persuasion becomes the only way. But despite preparing impressive rhetoric, the results often disappoint. The crux to the problem is quite simple: in some cases, misunderstanding happens, and in other ones, our audience are unwilling to listen. The length of the speech does not matter more than the precision of it. As the saying goes, less is more. Following is some of the most important elements that makes up a persuading argument.
首先必须要合乎逻辑，而且是对方的逻辑。有时自己想得很有道理的事情，对方却死活不愿意接受，其关键就是并没有站在对方的逻辑角度去思考和表达。其次是要关注对方的情绪，采取因人而异的表达方式。不知道从何时起，我们特别愿意把“对事不对人”挂在嘴边，然而这样的说法，却成了很多人我行我素，不考虑对方感受的借口。说服他人却不考虑他人，这种矛盾的做法又如何能够成功呢？再者就是要会讲故事，讲故事并不是要我们讲的像演说家那样绘声绘色甚至声泪俱下，而是要把抽象的道理变成具象的事件，这才能够让人更好的理解和产生共鸣。最后则是要努力让对方觉得这件事情很重要：做这件事情究竟有什么意义？意义如果能够和对方内心认同的、期待的相关联，就可以最有效地触动对方。
First and foremost, it must be logically sound and aligned with the other party's logic. Sometimes, what seems reasonable to us may be rejected outright by the other party because we fail to empathize and express our viewpoint in others’ shoes.
Next is to pay attention to the other's emotions and adopt a personalized approach in our expressions. We tend to emphasize that we "focus on the issue, not the person" in our argument, but this notion has led many to become self-centered and disregard the feelings of others. How can we expect to succeed in persuading others when we fail to include their perspectives?
Moreover, storytelling is crucial. However, it does not require us to be professional storytellers capable of painting vivid pictures or evoking deep emotions. Instead, we should pay attention to transforming abstract principles into tangible events, which enables better understanding and resonates with others.
Finally, it is important to strive to make the other party feel that this matter is important. If we can relate our core intention to what the other person genuinely identifies with and desires, it will be the most effective way to trigger a response from them.
